X-Stock is a concept for a line of clothing that uses the “deadstock” or “new old stock” of a Fifth Avenue luxury Chinese clothing brand.

New but old, beautiful but hidden, these stockpiled clothes sit, wait and accumulate. While the deadstock problem is symptomatic of the retail industry as a whole, for a luxury brand the usual solution of a sale, or deep discount runs counter to its exclusivity. The clothes are consequently locked up.

Carol Moukheiber and Christos Marcopoulos

Date: 2012-

Valentina Mele
Erin Holman
Stacie Vos