The Hu-mannequin project was initially conceived as a pop-up store proposal for a fashion designer. The proposal attempts to enrich the experience of viewing by engaging the olfactory sense.

The installation is composed of scent-emitting mannequins that release a variety of smells into the environment throughout the day. Seats are placed within the store to harness the scent of sitting individuals. The scent of those occupying the seats is transported through a system of ducts, where the smell is released into the air via perforated mannequins. The person occupying the seat metaphysically wears the clothing through smell. The mannequin, typically a lifeless object, is now animated by human qualities through the production of smells – becoming a Hu-mannequin.

While sitting on the furniture, a person literally inhabits the clothing, giving an outfit that person’s unique smell. This sets up a new dynamic. Unlike the act of physically trying on a suit in a dressing room, partners, friends, and strangers can visualise an outfit by smelling the virtual wearer’s body on the clothing.